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Marketing myths that are killing business the cure for death wish marketing

Clancy, Kevin J.

Marketing myths that are killing business the cure for death wish marketing Kevin J. Clancy, Robert S. Shulman - New York : McGraw-Hill, 1994 - xxxv, 308 p. : ill. ; 24 cm.

ISBN: 0070111243

Subjects--Topical Terms:
Marketing

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Marketing myths that are killing business the cure for death wish marketing

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