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Marketing models and econometric research

Parsons, Leonard J. 1942-

Marketing models and econometric research Leonard J. Parsons, Randall L. Schultz - New York : North Holland, 1976 - xiii, 300 p. : ill ; 24 cm

Includes indexes

Bibliography: p. 273-293

ISBN: 0720486017

Subjects--Topical Terms:
Marketing--Mathematical models
Marketing research--Mathematical models

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