Marketing management information systems
King, William Richard, 1938-
Marketing management information systems William R. King - New York : Petrocelli/Charter, 1977 - x, 213 p. : ill. ; 24 cm.
Includes bibliographies and index.
0884053946
Information storage and retrieval systems--Marketing--Management
Marketing management information systems William R. King - New York : Petrocelli/Charter, 1977 - x, 213 p. : ill. ; 24 cm.
Includes bibliographies and index.
0884053946
Information storage and retrieval systems--Marketing--Management
