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Marketing management in multinational firms

Wiechmann, Ulrich E

Marketing management in multinational firms the consumer packaged goods industry / Ulrich E. Wiechmann - Praeger : New York , 1976 - xi, 103 p. : ill. ; 24 cm.

Bibliography: p. 94-103.

ISBN: 0275558509

Subjects--Topical Terms:
Marketing--Management
International business enterprises

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Marketing management in multinational firms

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