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Marketing management casebook

Marketing management casebook edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr - 4th ed - Homewood, Ill.: R.D. Irwin , 1984 - xi, 609 p.: ill.; 24 cm - The Irwin series in marketing .

Subjects--Topical Terms:
Marketing--Management--Case studies

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Marketing management casebook

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