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Marketing management casebook

Marketing management casebook edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr - 3d ed - Homewood, Ill : R. D. Irwin, 1980 - viii, 744 p. : ill.; 24 cm

Previous (1976) ed. edited by H. W. Boyd and R. T. Davis

ISBN: 0256023476

Subjects--Topical Terms:
Marketing management--Case studies

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Marketing management casebook

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