Marketing management casebook
Boyd, Harper W
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis - Rev. ed. - Ill R. D. Irwin : Homewood, 1976 - ix, 710 p. : ill. ; 24 cm.
Includes index.
0256018375
Marketing--Management--Case studies
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis - Rev. ed. - Ill R. D. Irwin : Homewood, 1976 - ix, 710 p. : ill. ; 24 cm.
Includes index.
0256018375
Marketing--Management--Case studies