Normal view MARC view ISBD view

Marketing management and strategy : a reader formerly Readings in marketing management /

Marketing management and strategy : a reader formerly Readings in marketing management / edited by Philip Kotler, Keith Cox. - Rev. ed - Englewood Cliffs, N.J. : Prentice-Hall, 1980. - xii, 432 p.: ill. ; 24 cm.

Includes bibliographical references ad index.

ISBN: 0135581222 (pbk.) 9.95

Subjects--Topical Terms:
Marketing management--Addresses, essays, lectures.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing management and strategy : a reader formerly Readings in marketing management /

Contact Us

Copyright ©The National University of Malaysia Library