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Marketing management and administrative action

Britt, Steuart Henderson, 1907-

Marketing management and administrative action / by Steuart Henderson Britt and Harper W. Boyd, Jr - New York : McGraw-Hill, 1963 - xiv, 772 p.: illus.; 25 cm.

Bibliographical footnotes.

LCCN: 63-020443

Subjects--Topical Terms:
Marketing

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Marketing management and administrative action

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