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Marketing management text and cases

Bonoma, Thomas V.

Marketing management text and cases Thomas V. Bonoma, Thomas J. Kosnik - Homewood, Ill.: Irwin, 1990 - 930 p. : ill. ; 26 cm.

ISBN: 0256079927

Subjects--Topical Terms:
Marketing--United States--Management--Case studies

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Marketing management text and cases

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