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Marketing management : text and cases /

Dalrymple, Douglas J., 1934-

Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - 6th ed. - New York : John Wiley & Sons, 1995 - 984 p. : ill. ; 23 cm.

ISBN: 0471600024 RM45.33

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

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Marketing management : text and cases /

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