Marketing management : text and cases /
Dalrymple, Douglas J., 1934-
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - 2d ed. - New York : Wiley, 1980 - xii, 721 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes
0471036064 17.95 (est.)
Marketing management
Marketing management--Case studies
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - 2d ed. - New York : Wiley, 1980 - xii, 721 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes
0471036064 17.95 (est.)
Marketing management
Marketing management--Case studies