Normal view MARC view ISBD view

Marketing management : strategy and cases /

Dalrymple, Douglas J., 1934-

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons - 3rd ed. - New York : Wiley, 1983 - xiii, 821 p. : ill. ; 25 cm. - Wiley series in marketing .

Previous ed.: 1980

ISBN: 0471098477

Subjects--Topical Terms:
Marketing management
Marketing management--Case studies

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing management : strategy and cases /

Contact Us

Copyright ©The National University of Malaysia Library