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Marketing management providing, communicating and delivering value

Bradley, Frank

Marketing management providing, communicating and delivering value Frank Bradley - London : Prentice-Hall International, 1995 - 990 p. : ill. ; 23 cm.

includes bibliographical references and index.

ISBN: 0130653438 RM55.86

Subjects--Topical Terms:
Marketing--Management

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Marketing management providing, communicating and delivering value

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