Marketing management operating, strategic, and administrative
Howard, John A
Marketing management operating, strategic, and administrative John A Howard - 3rd ed. - Homewood, Ill. : Richard D. Irwin, 1973 - 560 p. ; 23 cm.
0256002274
Marketing management
Marketing management operating, strategic, and administrative John A Howard - 3rd ed. - Homewood, Ill. : Richard D. Irwin, 1973 - 560 p. ; 23 cm.
0256002274
Marketing management
