Marketing management /
Davis, Kenneth R. (Kenneth Rexton), 1921-
Marketing management / Kenneth R. Davis. - 4th ed. - New York Wiley 1981. - xix, 778 p. : ill. ; 24 cm.
Includes index.
047105948X
Marketing management
Marketing management / Kenneth R. Davis. - 4th ed. - New York Wiley 1981. - xix, 778 p. : ill. ; 24 cm.
Includes index.
047105948X
Marketing management
