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Marketing management integrated text, readings, and cases

Jolson, Marvin A

Marketing management integrated text, readings, and cases Marvin A. Jolson - New York : MacMillan, 1978 - xii, 628 p. : ill. ; 25 cm.

ISBN: 0023611804

Subjects--Topical Terms:
Marketing--Management

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Marketing management integrated text, readings, and cases

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