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Marketing management concepts, practice, and cases

Haas, Robert W

Marketing management concepts, practice, and cases Robert W. Haas and Thomas R. Wotruba - Plano, Texas : Business Publications Inc,. 1983 - xiv, 513 p.: ill.; 25 cm

Includes bibliographies and indexes

Subjects--Topical Terms:
Marketing management

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Marketing management concepts, practice, and cases

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