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Marketing management cases and readings

Marketing management cases and readings edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson - Santa Monica, Calif : Goodyear Pub. Co , 1980 - 498p.; 23cm

Includes indexes

ISBN: 0876206062

Subjects--Topical Terms:
Marketing management--United States--Case studies
Marketingmanagement--United States--Addresses, essays, lectures

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