Marketing management
Park, C. Whan
Marketing management C. Whan Park, Gerald Zaltman - Chicago : The Dryden Press, 1987 - 656 p.; 25 cm.
Includes bibliographies and index
0030055989
Marketing--Management
Marketing management C. Whan Park, Gerald Zaltman - Chicago : The Dryden Press, 1987 - 656 p.; 25 cm.
Includes bibliographies and index
0030055989
Marketing--Management
