Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1997. - 789 [35] p. : ill. ; 26 cm.
Includes bibliographical references and index.
0132435101 RM201.60 0132613638 (pbk.) Hadiah
Marketing--Management.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1997. - 789 [35] p. : ill. ; 26 cm.
Includes bibliographical references and index.
0132435101 RM201.60 0132613638 (pbk.) Hadiah
Marketing--Management.