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Marketing management analysis, planning, implementation and control

Kotler, Philip

Marketing management analysis, planning, implementation and control Philip Kotler - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hal,l 1988 - 776 p. ; 23 cm.

Subjects--Topical Terms:
Marketing--Management

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Marketing management analysis, planning, implementation and control

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