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Marketing management analysis, planning, and control

Kotler, Philip

Marketing management analysis, planning, and control Philip Kotler - 2nd ed. - Englewood Cliffs, N.J.: Prentice-Hall, 1972 - xiv, 885 p. : ill. ; 25 cm.

Includes bibliographical references.

ISBN: 0135573890

Subjects--Topical Terms:
Marketing--Management

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