Marketing management analysis, planning, and control
Kotler, Philip
Marketing management analysis, planning, and control / Philip Kotler - Englewood Cliffs, N.J.: Prentice-Hall, 1967 - 628 p. : ill. ; 25 cm.
Bibliographical footnotes.
Marketing--Management
Marketing management analysis, planning, and control / Philip Kotler - Englewood Cliffs, N.J.: Prentice-Hall, 1967 - 628 p. : ill. ; 25 cm.
Bibliographical footnotes.
Marketing--Management
