Normal view MARC view ISBD view

Marketing management : a strategic planning approach

Buell, Victor P.

Marketing management : a strategic planning approach Victor P. Buell - New York : McGraw-Hill , 1984. - 682 p. : ill. ; 24 cm. - McGraw-Hill series in marketing. .

Includes bibliographical references and index.

ISBN: 0070088659

Subjects--Topical Terms:
Marketing--Management.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing management : a strategic planning approach

Contact Us

Copyright ©The National University of Malaysia Library