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Marketing management a planning approach

Hughes, George David

Marketing management a planning approach G. David Hughes - Reading, Mass.: Addison-Wesley, 1978 - xxviii, 576 p.: ill; 25 cm - Addison-Wesley series in marketing .

Includes bibliographies and index

ISBN: 0201030578

Subjects--Topical Terms:
Marketing management
Marketing management--Case studies
Marketing

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Marketing management a planning approach

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