Marketing management
Lazer, William
Marketing management a systems perspective. - Wiley : New York, 1971 - xiv, 720 p.: illus. (part col).; 24 cm.
Includes bibliographical references.
0471519855
Marketing
Marketing management a systems perspective. - Wiley : New York, 1971 - xiv, 720 p.: illus. (part col).; 24 cm.
Includes bibliographical references.
0471519855
Marketing
