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Marketing in the service sector

Rathmell, John M

Marketing in the service sector / by John M. Rathmell - Mass : Winthrop Publishers : Cambridge, 1974 - viii, 232 p.: illus.; 23 cm.

Bibliography: p. 221-229.

ISBN: 0876265611

Subjects--Topical Terms:
Service industries--United States--Marketing

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Marketing in the service sector

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