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Marketing fundamentals text and cases

Lipson, Harry Aaron, 1919-

Marketing fundamentals text and cases / by Harry A. Lipson and John R. Darling - Wiley : New York, 1974 - xiii, 576 p.: illus.; 24 cm.

Includes bibliographical references.

ISBN: 0471541052

Subjects--Topical Terms:
Marketing
Marketing--Case studies

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