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Marketing for the non-marketing executive

Elam, Houston G.

Marketing for the non-marketing executive / Houston G. Elam, Norton Paley - AMACOM : New York, 1978 - ix, 261 p. : ill. ; 22 cm.

Includes index.

ISBN: 0814454658

Subjects--Topical Terms:
Marketing

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Marketing for the non-marketing executive

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