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Marketing for the bank executive

Berry, Leonard L., 1942-

Marketing for the bank executive / Edited by Leonard L. Berry and L. A. Capaldini - Petrocelli Books : New York, 1974 - xiii, 382 p.: illus.: 24 cm.

Bibliography: p. 372-377.

ISBN: 0884052907

Subjects--Topical Terms:
Bank marketing

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Marketing for the bank executive

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