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Marketing for nonprofit organizations

Kotler, Philip

Marketing for nonprofit organizations Philip Kotler - Englewood Cliffs, N.J.: Prentice-Hall, 1974 - xi, 436 p. : illus. ; 24 cm.

Includes bibliographical references.

ISBN: 0135560845

Subjects--Topical Terms:
Marketing
Corporations, Nonprofit--Marketing
Corporations, Nonprofit--Marketing--Case studies

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Marketing for nonprofit organizations

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