Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River, N. J. : Prentice-Hall, 1996. - 704 p. : ill. ; 25 cm.
includes bibliographical references and index.
0133956253 RM156.80
Hospitality industry--Marketing.
Tourist trade--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River, N. J. : Prentice-Hall, 1996. - 704 p. : ill. ; 25 cm.
includes bibliographical references and index.
0133956253 RM156.80
Hospitality industry--Marketing.
Tourist trade--Marketing.