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Marketing financial services /

Perez, Robert C.

Marketing financial services / by Robert C. Perez. - New York : Praeger Publishers, 1983. - 175 p. : ill. ; 24 cm.

Includes index

Bibliography : p.165-171.

ISBN: 0030624525

Subjects--Topical Terms:
Financial institutions--United States.
Financial institutions--Marketing.

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