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Marketing decisions for new and mature products planning, development, and control /

Hisrich, Robert D.

Marketing decisions for new and mature products planning, development, and control / Robert D. Hisrich and Michael P. Peters. - Columbus : Charles E. Merrill Publishing Company, 1984. - 424 p. : ill. ; 26 cm.

Includes bibliographies and index.

ISBN: 067520092X

Subjects--Topical Terms:
Product management.
New products.

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Marketing decisions for new and mature products planning, development, and control /

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