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Marketing decision models /

Marketing decision models / edited by Randall L. Schultz and Andris A. Zoltners. - New York : North Holland, 1981. - 298 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0444004262

Subjects--Topical Terms:
Marketing management--Decision making--Mathematical models.
Marketing--Mathematical models.

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