Marketing decision making : concepts and strategy /
Cravens, David W.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1980. - xv, 573 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256023484
Marketing--Decision making.
Marketing management.
Marketing.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1980. - xv, 573 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256023484
Marketing--Decision making.
Marketing management.
Marketing.