Marketing decision making : concepts and strategy /
Cravens, David W.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : R. D. Irwin, 1976. - xviii, 781 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256017999
Marketing--Decision making.
Marketing management.
Marketing.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : R. D. Irwin, 1976. - xviii, 781 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256017999
Marketing--Decision making.
Marketing management.
Marketing.