Marketing decision making : analytic framework and cases /
O'Dell, William F.
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2nd ed. - Cincinnati : South-Western Pub. Co., 1979. - vi, 362 p. : ill. ; 24 cm.
Includes bibliographies and index.
053819510X
Marketing--Decision making.
Marketing--Decision making--Case studies.
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2nd ed. - Cincinnati : South-Western Pub. Co., 1979. - vi, 362 p. : ill. ; 24 cm.
Includes bibliographies and index.
053819510X
Marketing--Decision making.
Marketing--Decision making--Case studies.