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Marketing, concepts and strategy /

Bell, Martin L.

Marketing, concepts and strategy / Martin L. Bell. - 3rd ed. - Boston : Houghton Mifflin, 1979. - xvi, 595 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0395265037

Subjects--Topical Terms:
Marketing.
Marketing management.

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