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Marketing communications in the pharmaceutical industry

Marketing communications in the pharmaceutical industry edited by Peter Holden ; foreword by Jan Leschly - Oxford : Radcliffe Medical Press, 1992. - 149 p. : ill. ; 24 cm.

ISBN: 1870905385 RM142.24

Subjects--Topical Terms:
Pharmaceutical industry--Communication systems.--Great Britain
Drugs--Marketing--Communication systems.--Great Britain

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Marketing communications in the pharmaceutical industry

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