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Marketing communications : decision-making as a process of interaction between buyer and seller /

Crane, Edgar.

Marketing communications : decision-making as a process of interaction between buyer and seller / Edgar Crane. - 2nd ed. - New York : Wiley, 1972. - 499 p. : ill. ; 26 cm.

Bibliography : p. 471-490.

ISBN: 0471184012

Subjects--Topical Terms:
Marketing--Decision making.
Advertising.

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