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Marketing classics : a selection of influential articles /

Marketing classics : a selection of influential articles / compiled by Ben M. Enis, Keith K. Cox. - 6th edition. - Inc., Boston : Allyn and Bacon, 1988. - xii, 544 p. ; 24 cm.

Includes bibliographies and index.

ISBN: 0205113796

Subjects--Topical Terms:
Marketing.

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Marketing classics : a selection of influential articles /

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