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Marketing behaviour : issues in managerial and buyer decision-making /

Foxall, Gordon R.

Marketing behaviour : issues in managerial and buyer decision-making / Gordon R. Foxall. - Hampshire : Gower, 1981. - xi, 186 p. ; 23cm

Bibliography : p. 173-185.

ISBN: 0566004348

Subjects--Topical Terms:
Marketing--Psychological aspects.
Consumers.

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Marketing behaviour : issues in managerial and buyer decision-making /

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