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Marketing Australian travel and tourism : principles and practice /

Richardson, John I.

Marketing Australian travel and tourism : principles and practice / John I. Richardson. - Melbourne : Hospitality Press, 1996. - 377 p. : ill. ; 25 cm.

Includes bibliographical references : p. 358-364.

ISBN: 1862504628 RM156.84

Subjects--Topical Terms:
Tourist trade--Marketing.--Australia
Travel--Marketing.

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Marketing Australian travel and tourism : principles and practice /

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