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The marketing audit : translating marketing theory into practice /

McDonald, Malcolm.

The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald. - Oxford : Butterworth-Heinemann, 1991. - vii, 268 p. : ill. ; 24 cm. - The Marketing series .

ISBN: 0750617063

Subjects--Topical Terms:
Marketing audits--Problems, exercises, etc.

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The marketing audit : translating marketing theory into practice /

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