Marketing and the social environment : a readings text /
Berry, Leonard L., 1942-.
Marketing and the social environment : a readings text / compiled by Leonard L. Berry and James S. Hensel. - New York : Petrocelli Books, 1973. - xiii, 416 p. : ill. ; 24 cm.
Bibliography : p. 409-413.
0884050238
Marketing--Social aspects.
Marketing--Management.
Marketing and the social environment : a readings text / compiled by Leonard L. Berry and James S. Hensel. - New York : Petrocelli Books, 1973. - xiii, 416 p. : ill. ; 24 cm.
Bibliography : p. 409-413.
0884050238
Marketing--Social aspects.
Marketing--Management.