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Marketing and society : cases and commentaries /

Adler, Roy D.

Marketing and society : cases and commentaries / Roy D. Adler, Larry M. Robinson, Jan E. Carlson. - Englewood Cliffs, N. J. : Prentice-Hall, 1981. - 502 p. ; 22 cm.

Includes index.

Bibliography : p. 477-494.

ISBN: 0135570743 pbk.

Subjects--Topical Terms:
Marketing--Social aspects--United States--Case studies.

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