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Marketing, a managerial approach /

Cunningham, William H.

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. - Cincinnati : South-Western Pub. Co., 1981. - ix, 662 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes

Subjects--Topical Terms:
Marketing.
Marketing management.

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