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Marketing : theory and practice /

Marketing : theory and practice / Michael J. Baker ... [et al.]. - 2nd ed. - London : MacMillan, 1983. - 426 p. ; 25 cm. - Macmillan studies in marketing management .

Includes notes, references and index.

ISBN: 0333353927 hard 0333353994 paper

Subjects--Topical Terms:
Marketing.

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Marketing : theory and practice /

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